Sarah Simoneaux

This article originally appeared in the Spring 2014 issue of Plan Consultant. To view a PDF version, please click here.Which sign are you more likely to obey: "Keep off the Grass!" or "Please Walk on the Pathways"? Research shows that we comprehend a positive statement 30% to 40% faster than we do... READ MORE

This article originally appeared in the Fall 2013 issue of Plan Consultant. To view a PDF version, please click here.“Facebook me,” he said, in answer to my question about the best way to reach him. I stared in astonishment. This was not my college sophomore son, but my 80-year-old father. Seeing... READ MORE

This article originally appeared in the Spring 2013 issue of Plan Consultant. To view a PDF version, please click here.Many retirement services firms operate in teams, so there is already some coordination across generations. We can make the interaction more effective by promoting collaboration on... READ MORE

This article originally appeared in the Fall 2012 issue of Plan Consultant. To view a PDF version, including an accompanying chart, please click here.For several years, we’ve heard about the “Graying of America” as Baby Boomers approach retirement. The retirement services industry is experiencing a... READ MORE

This article originally appeared in the Spring 2012 issue of Plan Consultant. To view a PDF version, please click here.Pandora is a personalized internet radio service that determines what you like to listen to. For example, you can select a “radio station” based not only on The Beatles, but based... READ MORE

Editor's Note: This article was published in the fall 2014 issue of Plan Consultant magazine.Dr. Zhivago” had been at the local movie theater for three weeks. Driving to the theater cost 32 cents per gallon of gas, and “California Dreaming” by the Mamas and Papas played on AM radio. The miniskirt... READ MORE