Barbara Lewis

Now's the Time for a Mid-Year Marketing Tune-Up

By Barbara Lewis 9/2/2015

This article originally appeared in the Summer 2012 issue of Plan Consultant. To view a PDF version, please click here.Marketing is an ad hoc sport in many firms. They send out one newsletter or try one webinar and if there are no immediate and visible results, they abandon the marketing activity.... READ MORE

Ways to Love Your Leverage

By Barbara Lewis 8/28/2015

This article originally appeared in the Winter 2012 issue of Plan Consultant. To view a PDF version, please click here.Research shows that a marketing plan can increase revenues by as much as 35 percent. As a tactical month-by-month strategy, a marketing plan is generally divided into two sections... READ MORE

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Barbara Lewis

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